In order to update marketing culture, the University UNAD in Boyacá has developed at CEAD Sogamoso, a lecture about Neuromarketing by the specialist in marketing strategic management Yuly Andrea Barrera Barrera and the engineer Alba Luz Palencia.
There, students and tutors participated at UNAD, who came closer to the concepts of application of techniques regarding neuroscience in marketing, analyzing the Levels of emotion, attention and memory contained in the different ways that the client perceives consciously or unconsciously at the moment of making a decision about buying something, in a way to improve the management of resources in the companies without increasing the costs and having a subjective influence while the consumer is taking a decision at the moment of acquiring a good or service.
It will also cover the relatives of first degree of kinship
UNAD University, through the vicerectorate of regional development subscribed an educative and cooperative mutual agreement with the town hall of Plato in Magdalena that will benefit the public workers who belong to it.
By following the statement: Reduce, reuse, recycle and recover, the center of distance learning.
CEAD Barranquilla from UNAD University is making progress in the collecting campaign of plastic lids from bottles, that are not only meant to be recycled but to help children who are suffering from cancer. This initiative that involves UNAD s family is integrated with the campaign of the SANAR foundation that is overtaking the collection of any kind, size and color of plastic lids and they are selling them to recycling companies.