Universidad Nacional Abierta y a Distancia

UNAD - Neuromarketing lecture in Boyacá

Neuromarketing lecture in Boyacá

In order to update marketing culture, the University UNAD in Boyacá has developed at CEAD Sogamoso, a lecture about Neuromarketing by the specialist in marketing strategic management Yuly Andrea Barrera Barrera and the engineer Alba Luz Palencia.

There, students and tutors participated at UNAD, who came closer to the concepts of application of techniques regarding neuroscience in marketing, analyzing the Levels of emotion, attention and memory contained in the different ways that the client perceives consciously  or unconsciously at the moment of making a decision about buying something, in a way to improve the management of resources in the companies without increasing the costs and having a subjective influence while the consumer is taking a decision at the moment of acquiring a good or service.

In conclusion, thanks to the participation of the tutors and students, certain proposals were established in order to manage an interdisciplinary forum about Neuromarketing, organized by ECSAH and ECACEN schools, in order to analyze the effects of neuroscience, economy, psychology and engineering in the areas of the knowledge managed by the human beings at the moment of taking decisions regarding consuming.


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Universidad Nacional Abierta y a Distancia
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